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Sensation: A Riveting Assembly of Music Lovers


Music festivals are the best way to unite musicians and music enthusiasts from all across the world on one single platform. They are often viewed as a celebration of music. They provide a unique opportunity for music lovers to experience state of the art music from their beloved artists first hand. As for the musicians, it’s a stepping stone to higher levels of eminence, fame and most importantly, musical dexterity.

Sensation Music Events

Nowdays, electronic dance music events have become occasions of great festivity and indulgence among music lovers. Whether you are a fan of electronic music or not, such events are bound to leave you enthralled and captivated. Sensation is one such indoor electronic dance music event that is organized by ID&T.

History of Sensation

In the year 2001, Sensation was initiated as one singular event. Since then, it has been divided into two separate editions. These are, Sensation Black and Sensation White. The two events showcase two variant genres of music. A single event could not have offered two different types music, and hence the division was made.

Sensation Black has “darker” music on offer such as Hardcore and Hardstyle. In sharp contrast to the Sensation Black, Sensation White caters to the listeners of the more relaxing Trance music.

The very first edition of Sensation wasn’t actually a huge hit. This is because the event organizers failed to get all the seats sold. It was wrongly announced in the media that the event was sold out in an attempt to create some hype about the event. The year 2000 saw a flock of 20,000 music aficionados turn up for the event, which in itself was a decent number. In that edition, the DJ’s only utilized one side of the Amsterdam Arena as their stage. This practice was changed in the later editions where the stage was moved to the centre. Unlike all the future editions, the very first Sensation did not have a dress code for the attendees.

In the year 2005, Sensation was held outside of Amsterdam for the first time as Belgium and Germany hosted the event. The success of this expansion led to ID&T coming up with the Sensation International, where the event spread its roots to different parts of the world. Sensation International was basically a global tour that was based on the simplified version of Sensation Amsterdam in 2005. The very first edition of Sensation International took place in Antwerp Sportpaleis. Sensation tours continued to reach different destinations around the globe. In 2008, a Sensation White event was held in St Petersburg at SCC Peterburgsky. A New Year edition of Sensation White was hosted in the Telstra Dome in Melbourne on December 31 2008. An approximate 40,000 people showed up for the event.

Sensation White (or simply Sensation)

Sensation White used to be an exclusively Trance event, but as the years progressed and Sensation spread out across the world, Sensation White became a pure House event. To keep up with the theme, all attendees at Sensation White are required to clad themselves in white clothing. The Amsterdam Arena itself is painted and decorated in white so that it is pertinent to the theme of the event. Sensation white has the slogan of “Be Part of the Night- Dress in White”. For each Sensation White event, there are about 40,000 to 45,000 tickets on sale. The Amsterdam event occurs every year on the first Saturday in the month of July. The German event on the other hand, is hosted in the LTU Arena in Dusseldorf and can be enjoyed on New Year’s Eve. The year 2009 saw a double dose of Sensation White as it spanned two nights in the Amsterdam Arena.

Sensation White
Distinguished DJs that have appeared at Sensation include TiëstoArmin van Buuren, Swedish House Mafia, Hardwell, André Tanneberger, Darren Emerson (one of the Underworld members), David Guetta, Erick E, Erick Morillo, Ferry Corsten, Marco V, Paul van Dyk, Johan Gielen, Sander Kleinenberg, Steve Angello, Fedde Le Grand, Sebastian Ingrosso, Sander van Doorn, Mason, Felix Da Housecat, Laidback Luke,Tocadisco, Rank 1, Martin Solveig and Dada Life.

The event has been a subject of criticism among the fans who have complained about excessive House and Electro DJs and minimal Trance DJs. In reply to the complaints, the organizers have stated that the popularity of Trance has been on a steady decline over the years and hence they were shifting their attention to more “in demand” genres. Given the fact that Trance was not in the good books of the organizers, only one Trance DJ performed in the 2008 edition. The situation for Trance enthusiasts got even worse in the following year when no Trance DJs took the stage.

By the year 2010, the organizers made it pretty clear that Sensation would be deemed as a “House Event” from now onwards. They came up with the theme “Celebrate Life with House” and the event had performers such as Chuckie, Swedish House Mafia, Sunnery James and Ryan Marciano and Joris Voorn & 2001 and One. The shift in the genre led to a fall in the sales as the event was not sold out on the first day the tickets went on sale.

Sensation Black (or simply BLACK)

Sensation Black can be seen as the polar opposite of Sensation White. In the year 2008, it’s name was simply changed to BLACK. The event takes place every year in the second weekend of July. Visitors are asked to dress up in black colored clothing.

Sensation Black
Notable DJs that have appeared at Sensation Black or BLACK include Showtek, Angerfist, Headhunterz, Marcel Woods, Chris Liebing, DJ Lady Dana, DJ Luna, DJ Zany, The Prophet, Technoboy, Tommyknocker, Yoji Biomehanika and Mauro Picotto.

Controversy took center stage in the 2006 edition of Sensation Black as DJ Rob Gee and his live band Ampt were booed and physically attacked by riotous fans. The fans were outraged because their performance was more in line with rock/metal than Hardcore/Hardstyle.

The 2009 edition of BLACK saw a change in the host city as Belgium became the site for the event. As explained by the organizers, this change in location was done to ensure increased attendance.

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